Is Preparation Really As Essential As The Say?

Imagine for a moment.  You are standing in the line at Wendy’s just about ready to go up to order and two business men come in and are talking about what they need in order to get the kind of sales they want.  It just so happens what they need is what you have to offer.  So after eavesdropping for a moment to fully understand the situation you turn around and introduce yourself.  You talk for a moment and then they say, “We are interested in what you can offer us.  Do you have a business card or a something we can look at?”

5 Overlooked Steps in Obtaining General Awareness

One of the biggest questions that small business owners ask me is, “How do I make people aware of my business?”  So if you have had the same question, I would like to take this opportunity to offer some free advise to you as well.

Wasted Advertising Dollars

One of the reasons why companies keep a customer database is to send out monthly circulars and advertisements.  As small and medium sized business owners, we sometimes don’t have the extra money to just send out these advertisements to all our customers.  What we need is a way to maximize our marketing dollars.

Is Guerrilla Marketing Affecting You?

Companies like MasterCard gave Barbie a MasterCard credit card.  They are doing this so your kids will grow up with a pre-disposition to getting a MasterCard of their own.

You’ve seen it at the malls:  they are switching the trays in the food court of restaurants like China Hut and Sbarro’s to clear plastic ones because the tables now have advertisements on the tops of them.

Branding Your Company’s Products

Market branding comes in different ways like logos, slogans, and packaging.  The purpose of branding your company, service, or product is so people can quickly recognize it.  Let’s look at a couple different ways.