One of the biggest questions that small business owners ask me is, “How do I make people aware of my business?” So if you have had the same question, I would like to take this opportunity to offer some free advise to you as well.
Corporate Identity: You need to figure out what kind of service/product your company is providing to the public. If you don’t know how to explain it, then how do you expect to sell it.
Branding: With an emerging business, one of the biggest mistakes in marketing people make is incorrect branding. When advertising your business you need to come up with one slogan, one phrase that explains the main idea of your company. T-mobile has branded themselves with the slogan of “Get More.” This is stating that if you are a T-Mobile customer then you get more service, more minutes, more everything. You need to do the same thing. Staples has the easy button, stating if you go with Staples everything will be a lot easier for you. What does your slogan say about your company?
Local Advertising: Niche Marketing. Long gone are the days of “If you build it they will come.” People nowadays want to go to the specialists, they want to ask the expert. A good way to get customers is to specialize in a certain area. Think about your surroundings, what will be in demand and when. If you live in South Florida and have an auto repair business, then you should be advertising promotions for air conditioning repair before the summer months.
The Internet: A lot of people have turned to the internet to find local businesses. What most do is go to Google, type in the service you require and your zip code and a list of services appear. Now if you don’t have an internet marketing campaign in effect or at the very least aren’t listed, just imagine how many times you have been skipped over without even knowing it.
Global Advertising: This goes hand in hand with internet marketing. If people wanted to do some research about your company because they were interested in buying from you. What would they find? Or would they even find anything? One of the biggest reference on this planet is the internet. It gives consumers a since of control to be able to do their own research and choose who to give their business to. If your business sells books, with a website you would then have the ability to sell your books around the world. If you don’t have a website, you are only robbing from yourself. It’s not as expensive as you think.
These are 5 things you need to build general awareness. If you need help with any part, let us know.
Visit us online at www.icanbesuccessful.com. D.G. Landolfi is the author of The Woman’s Blueprint to Business Success. D.G. has a passion for empowering women and showing them how they can be successful.
