Companies like MasterCard gave Barbie a MasterCard credit card. They are doing this so your kids will grow up with a pre-disposition to getting a MasterCard of their own.
You’ve seen it at the malls: they are switching the trays in the food court of restaurants like China Hut and Sbarro’s to clear plastic ones because the tables now have advertisements on the tops of them.
You’ve even seen it at the gas stations: Ever seen a bunch of business cards sitting on the 7-11 gas pump that you’re using?
These are examples of guerrilla marketing. Guerrilla Marketing can almost be labeled the underground media approach because a lot of the tactics used are not considered mainstream.
The point to this style of marketing is to expose you to their brand subconsciously. Without you even knowing it, you are being exposed to hundreds of different brands every day. From pushing the snooze button on your alarm clock that has Emerson written right on the front of it to getting the key out of your pocket that is engraved with the Mercedes logo, marketing is all around you.
Look how many different company names I just mentioned in the few paragraphs you just read. The reason they do this is to get you familiar with their product. If you go down an aisle of hair care products and you don’t know which one to get, chances are you’ll pick up the one that you heard mentioned on tv or the radio. You do this because you are somewhat familiar with their product. This leave us with a couple of questions…
How are you getting the public familiar with your product or services?
What are you doing that is going to attract more customers?
What marketing style are you using to gain customer relate-ability and familiarity?
Let’s learn from these tactics. Contact us at www.icanbesuccessful.com to talk about it. D.G. Landolfi is the author of The Woman’s Blueprint to Business Success. D.G. has a passion for empowering women and showing them how they can be successful.
